You all know the saying: “When In Rome…test an electric bike!”
…or perhaps I’ve gotten my quotes mixed up.
The Eternal City is also known as The City of Seven Hills, and since such hills are a chore to climb on a traditional bicycle, it’s no surprise to hear that Romans are embracing electric bikes to get around the city. BikeShopTest.it, an Italian bike demo series that makes stops in Rome an Bologna, just had its big test drive event in Rome this weekend, and we’ve got some beautiful photos to share that highlight the old world charm and architecture that make Rome a jewel of Europe’s sightseeing circuit. Perhaps your next vacation may include riding electric bikes around Europe?
The state of electric bikes in Italy
Electric bikes aren’t nearly as popular in Italy as they are in Germany, Austria, Switzerland, The Netherlands and Belgium. This is partly a result of the fact that gas-powered scooters remain quite popular in Italy, and since scooters accomplish many of the same tasks that electric bikes do, it’s more difficult for electric bikes to wrest away any market share from scooters.
Italy, though, happens to have a very mountainous northern half, and this has led to quite a bit of electric mountain bike sales from the likes of Haibike and Lapierre.
When it comes to mainstream city bikes, the Italian market is quite different from the rest of western Europe. The top ebike models on sale in Italy tend to be much less expensive than the top sellers in Germany the the UK. Rebadged Chinese designs abound and mostly sell for €1000-€1500, and Bosch mid-drive models from top brand Atala can be had for €1,579 (under $1,800).